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Maguire consortium wins £1.5m Glasgow rebrand task

LONDON – A consortium led by Glasgow design agency Maguire has been appointed by Greater Glasgow & Clyde Valley Tourist Board to rebrand the Scottish city.

London 2012 appoints Haymarket and Syzygy to roster

LONDON - The London 2012 Olympic bid company has finalised its list of main marketing suppliers, hiring digital agency Syzygy to launch a campaign portal and Haymarket Customer Publishing to produce a brochure for stakeholders.

McDonald's revamps packaging in I'm Lovin' It drive

LONDON - McDonald's has revealed its new global packaging design, inspired by its first global advertising campaign 'I'm Lovin' It'.

Eventer Design and PH-media in new-media switch

LONDON - Eventer Design has formed a strategic alliance with PH-media that will see the Brighton-based design agency take over all new-media clients from fellow South Coast shop.

Xbox develops outdoor sites in pub gaming network deal

LONDON - Microsoft Xbox has signed deals with third parties to launch branded outdoor gaming networks to boost awareness of its Xbox Live broadband gaming service.

Red Bull extends into fashion with annual UK show

LONDON - Red Bull is making its first foray into the lucrative fashion industry, with the launch of an annual event intended to showcase the best fashion talent in the UK.

In Style and Living Etc team up for celebrity supplement

LONDON - Readers of home interiors magazine Living Etc are to get a glimpse inside the homes of celebrities, including presenter Dani Behr and designer Ben de Lisi, in a tie-up with sister magazine In Style that brings the world of fashion and interiors together.

Capital Radio Group appoints regional sales director

LONDON – Capital Radio Group has appointed Dominic Barker from GWR ad sales house Opus as its new regional sales director in the North.

Allmond Partnership wins Weetabix £15m media account

LONDON – Breakfast cereal Weetabix has handed its £15m media business to The Allmond Partnership following a three-way pitch.

Online spend to hit record £300m after year-end boom

LONDON - Online advertising expenditure is expected to hit the £300m mark by the end of the year, following a record first half and a boom in the fourth quarter.

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