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LONDON – Retailers will be able to offer money off coupons and reward vouchers to shoppers on their mobile phones with the launch of a new system developed by mobile marketing firm Aerodeon and software company Bluegrid.
I think I had dinner with Guy Black, the new Tory head of media, at the Labour Party conference this year. I say think, because I confess to having had a few post lunch sherbets and my recollection of the evening hosted by The Mail on Sunday is not altogether clear.
The results of the inaugural Access/BMRB omnibus survey offer a glimpse into an increasingly sophisticated target audience for communicators of corporate and political messages alike.
The new communications director of the Conservative Party, Guy Black, talks exclusively to PRWeek about the challenge ahead, while (right) former party PROs offer their advice on how he should proceed
Client: Westminster City Council PR Team: In-house Campaign: Don't Soil It for Everyone Timescale: September-November 2003 Budget: 6,000
Client: Mako Global PR Team: In-house/Vanbrugh Financial Communications Campaign: Dealing for Donations Day Timescale: May-September 2003 Budget: Retainer, project cost undisclosed
COI Communications has paired BMP DDB with Starcom MediaVest and Walsh Trott Chick Smith with Manning Gottlieb OMD in a pitch for a campaign promoting the benefits of modern apprenticeships to employers.
Stephen Woodford, the chief executive of WCRS and the president of the IPA, has been appointed as the chairman of Changing Faces, the charity that fights the stigma of facial disfigurement. Changing Faces is a WCRS client.
COI Communications has launched the Inclusivity Consultancy in a bid to communicate with the growing proportion of the population that is either in a marginal or minority group.
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