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CDD beats two to £8m IF business

31 Oct 2003 | by Rachel Gardner

Intelligent Finance, the HBOS-owned telephone and internet banking service, has appointed Campbell Doyle Dye to handle its 8 million integrated creative advertising account.

The Number 118 118 emerges as top UK directory enquiries

31 Oct 2003 | by Glen Mutel

The directory enquiry service The Number UK has justified its media spend in 2003 by ousting BT as the most-used service in the sector.

Phones 4 U starts price war

31 Oct 2003 | by John Tylee

CheethamBellJWT faces a fight to hold on to its 11 million Phones 4 U business as it launches a major new campaign for the mobile phone retailer.

MEDIA: ZEITGEIST - Copyright takes a bodyblow as 230 million PCs play host to fileshare program Kazaa

31 Oct 2003

Kazaa is the largest and most sustained attack there's ever been on the whole concept of copyright in the entertainment industry. It makes Napster look like a children's tea party - and the numbers are mind-numbing.

MEDIA: STRATEGY OF THE WEEK - Virgin Mobile shows its customers behaving badly

31 Oct 2003 | by Ian Darby

Gruesome tongue piercing lifted this campaign out of the ordinary, Ian Darby says.

STOP PRESS: BT expected to unveil mobile phone service

30 Oct 2003

BT is expected to unveil its long-anticipated mobile phone service, BT Mobile Home Plan, later this week. It will be backed by a 10m marketing campaign through Abbott Mead Vickers BBDO.

Phones4U shifts strategy to £8m price-led activity

30 Oct 2003

Phones4U is dropping its 'Ashamed of Your Mobile' strapline and moving to a price-led campaign as part of an 8m marketing campaign designed to take the fight to rival Carphone Warehouse.

NEWS BRIEF: The Number launches next phase of TV campaign

30 Oct 2003

The Number, which operates the 118 118 directory enquiries service, is launching the next phase of its TV campaign featuring its two runners. The ads will place more emphasis on its services, rather than its infamous number. The executions also bring back its retired 192 character to show confused consumers...

DIRECT BRIEF: Evening Standard and Metro appoint Telecom Express

30 Oct 2003

The Evening Standard and Metro have appointed contact centre Telecom Express to provide readers with a dating service using telephone, e-mail and SMS. Evening Standard and readers wishing to advertise their personal details can phone a free number to record their personal messages. They then pay a fee...

PROFILE: Fully charged - Alex Batchelor, Executive director of worldwide brand, Orange

30 Oct 2003 | by Alexandra Jardine

The job of global brand chief for Orange does not appear the easiest in the world at the moment. On one hand, Alex Batchelor is charged with building what was once a UK challenger brand into a global mobile player, working under a French owner to launch into countries as far-flung as Botswana. On the...

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