PRWEEK AWARDS 2003: Product & Promotion - Healthcare: OTC/Consumer
31 Oct 2003
WINNER - TIXYLIX AND THE GREAT NOSE-BLOWING CONUNDRUM - NOVARTIS CONSUMER HEALTH; THE RED CONSULTANCY
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Pharmaceutical firms and related media are being targeted by a health news provider that launched this month.
WINNER - TIXYLIX AND THE GREAT NOSE-BLOWING CONUNDRUM - NOVARTIS CONSUMER HEALTH; THE RED CONSULTANCY
Sante Communications developed a broadcast media campaign to raise awareness of narcolepsy and increase sales of the drug Provigil, made by Cephalon.
LONDON - Nicole Kidman has signed to be the new face of fragrance Chanel No 5 in a three-year deal that will see her appear in a number of television ads, the first of which will break late next year.
LONDON - Sega Europe has signed energy drink Red Bull and Danish dance duo Junior Senior to appear in the new version of its addictive multiplayer game 'Worms 3D'.
LONDON - Computer games company Eidos has hired Billington Cartmell to develop an integrated pan-European marketing campaign to support the launch of the new 2003/2004 season edition of its football management game 'Championship Manager'.
LONDON – BT has launched two new products designed for the gaming community that allow Xbox and Sony PlayStation2 owners to hook up to broadband.
LONDON – Helly Hansen, the snowboarding and skiing sports clothing firm, has launched its autumn/winter range with a new-look website.
NEW YORK - Macy's and Bloomingdale's, two leading department stores in the US, have withdrawn FCUK-branded merchandise from sale after complaints from a conservative association pushing family values.
Client: Johnson Johnson MSD Consumer Pharmaceuticals PR Team: Spink Consumer Relations Campaign: Best Foot Forward Timescale: January-August 2003 Budget: Undisclosed