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McCann-Erickson has created a TV campaign for the children's cereal Golden Nuggets using Flash, the creative software usually used in new-media campaigns.
Nestle Rowntree is sponsoring this year's series of Pop Idol in a £6 million deal orchestrated by M C Saatchi and MindShare in what is claimed to be the biggest ever co-promotion for a single series on British TV.
Lowe has been appointed by Interbrew as the global advertising agency for its Stella Artois brand. Lowe holds the account in the UK, while McCann-Erickson had held the global business. - General release.
Steve Threlfall, the Hula Hoops identikit consumer, is returning to TV as KP Foods attempts to enhance the brand's appeal to teenagers and twentysomethings.
Interbrew has appointed Lowe as the global ad agency for Stella Artois, one of its five designated 'world brands', as it tries to grow its share in its 80 markets worldwide. The global account was previously held by McCann-Erickson.
HP Bulmer had £20m wiped off the value of its shares on Monday after it admitted it could sell the business by July.
Pernod Ricard Brands has had its press ad that claims '98% have a gym membership, 2% use it', alongside '98% drink whisky, 2% drink Jamesons', banned by the ASA after Fitness First complained it could mislead readers.
Nestle Rowntree has restructured its confectionery marketing department to create a 'second tier' function sitting between marketing director Andrew Harrison and the brand teams.
Sainsbury's is trialling a brand of fresh soya drinking yoghurts called Mangajo, which taps into British consumers' love affair with so-called 'functional foods'.
Nestle has acquired the Movenpick ice cream brand, for everywhere in the world except New Zealand, for an undisclosed price. Worldwide sales for Movenpick amount to around £135m. Nestle's global strategy is to concentrate on premium ice-cream brands. In 2001 it sold its entire UK ice-cream portfolio...
