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Levi's Europe has handed its pan-European digital creative account to Lateral, following a review out of the WPP-owned agency Good Technology.
The launch of a new Levi's campaign is always a bit of an event. Bartle Bogle Hegarty's recent ads "twisted", "rub" and "odyssey" were all critically acclaimed, so its new execution - "best of new breed" - was eagerly awaited.
LONDON - Levi's Europe has handed its pan-European digital creative account to Lateral, following a review out of the WPP-owned agency Good Technology.
Levi-Strauss has hired Cunning Stunts to develop guerilla marketing for its Type 1 jeans to build credibility in the underground music scene and build anticipation among fashion-conscious consumers.
Kit Heath, the jewellery manufacturer, has overhauled its branding, packaging and company literature. Stocks Taylor Benson has created a logo for the mens' range by lifting the 'he' from Heath and using black type on a red background, which aims to give the brand a bold and masculine feel. Separately...
The Japanese budget clothing brand Uniqlo has dropped its top marketer and shelved plans for expansion in the UK. How can the firm get back on track, asks Mark Kleinman.
LONDON - In Style, IPC Media's women's fashion title, is aiming to boost sales of its March issue by giving away an exclusive T-shirt designed by three of the UK's top names in fashion, including handbag designer Lulu Guinness.
LONDON - Adidas is promoting its limited edition Colours range of young urban clothing to teenage girls and young women with an exclusive display advertising deal across Hachette Filipacchi UK's B, Sugar and Ellegirl magazines.
LONDON - Anti-war protestors are set to join the deluge of beer and soft drink advertisers this Super Bowl weekend as an aerial ad carrying the message 'Let the Inspections Work' takes to the skies over San Diego.
LONDON - Anne-Marie Curtis, one of the members of the original launch team of the now IPC Media-owned style bible Wallpaper, is leaving the magazine, just two months after Jeremy Langmead took over as editor-in-chief.
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