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BBC World scores with advertising sponsorship deals

LONDON - BBC World, the BBC's 24-hour international news and information channel, has reported a strong start to 2003 with a string of advertising sponsorship deals.

Four wins plastic-card fraud account

Four Communications has been hired to promote a programme to cut plastic-card fraud, which is growing by more than 30 per cent per year in the UK.

Manulife drafts in shop to win over bid shareholders

Canadian financial services group Manulife has drafted in City PR agency The Maitland Consultancy to help win shareholder support for its £2.6bn hostile bid for insurance firm Canada Life.

INTERNATIONAL: Prince quits White House for comms role at Brunswick

NEW YORK: Former White House senior adviser and presidential speech writer Jonathan Prince has joined financial comms agency Brunswick.

INTERNATIONAL: SEC rules on firms' pro-forma results

WASHINGTON: The US Securities and Exchange Commission delivered its final decision on the use of 'pro-forma' earnings in a mid-January ruling that has significant implications for US investor relations professionals.

INTERNATIONAL BRIEFS: Worms & Cie promotes

PARIS: French financial services group Worms Cie has promoted Sophie Cormary to director of comms. Cormary, who takes the official title of group sub-director of comms and general services, joined the PR department in June last year.

Hector's House relaunches The One

TBWA/London has revived the characters from the 70s cult children's television show Hector's House to front the relaunch of the Virgin One bank account as The One.

Liverpool Victoria ads focus on mutual offer

The mutual society Liverpool Victoria is returning to television after a break of nearly a decade, with three 30-second commercials created by Clemmow Hornby Inge.

WPP takes flak from City over board appointments

LONDON - WPP Group has come under fire over two new board appointments, which have been described by City analysts as a retrograde step.

Sainsbury's nets Abbey chief for DM

LONDON - Sainsbury's has poached Abbey National's head of customer communications Jonathan Latham to lead its DM function as the battle for customer loyalty in the supermarket sector intensifies.

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