The Brand Council case studies: Apple
27 Jan 2003
Originally published in Cool BrandLeaders, August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
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Zenith Optimedia's new UK chief is great at leading by example, writes Alasdair Reid .
Originally published in Cool BrandLeaders, August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
Part of the thing with getting older is that at some point, you find yourself coming into possession of something new and that something new is a distant past, writes Gordon MacMillan .
It's 'steady as she goes' as Andy Coulson rises to take the helm, writes Alasdair Reid .
Lisa Gernon is feeling the heat as she organises 3's launch, Mark Sweney says .
Tom Moloney’s devotion to Emap is rewarded with the top post, writes Alasdair Reid .
Originally published in 'Cool BrandLeaders', August 2002. The book reviews the UK's strongest cool brands as judged by the independent Brand Council Judges.
In keeping with a year of shift, something unexpected happened during the holiday period involving somebody else's girlfriend and it was a totally unpleasant experience, writes Gordon MacMillan .
After 10 years, the station has more than enough to celebrate, writes Jeremy Lee