19 Dec 2003
| by Claire Billings,
LONDON – Five is continuing its move upmarket with plans to strengthen its science and history programming in a further move away from its roots of 'films, f***ing and football'.
19 Dec 2003
| by Claire Billings,
LONDON – 'The Last Temptation of Christ' is the most complained about TV programme or film, triggering 1,554 complaints after it was shown on Channel 4 in 2001, the ITC has revealed in a final top 12 of complained-about TV as it prepares to shut its doors for the final time.
19 Dec 2003
1. Ikea - 'lamp' : This original and memorable ad trounced Honda "cog" to scoop the Grand Prix at Cannes. A lamp is dumped outside in the harsh elements and spies its new replacement through a window. The sentimental music plucks at your heartstrings and you can't help but feel sorry it. Then a Scandinavian...
19 Dec 2003
1. Honda: A commercial that has courted equal doses of controversy and praise, "cog" is a tour de force of production skill and creativity. Provenance of the idea aside (who else thought of adapting the short film for a car manufacturer?), this is an exquisite spot that pushed the envelope for car...
18 Dec 2003
| by Claire Billings,
LONDON – The government's target of converting 95% of homes to digital TV by 2010 has begun to look possible as new year figures are likely to show that 50% of homes now have a digital service.
18 Dec 2003
| by Staff,
LONDON - After being hit by a barrage of criticism and denials by senior management, Chrysler has pulled its Dodge brand's sponsorship of the 'Lingerie Bowl', where models in underwear are due to play American football.
18 Dec 2003
| by Staff,
LONDON – Discovery Networks International has signed its first international mobile deal with Vodafone, which will see it provide images and ringtones from its diverse family of channels.
18 Dec 2003
Travel Inn is sponsoring Big Brother-style Channel 4 show Shattered, which airs from January 4. Hosted by Dermot O'Leary, it features 12 contestants who are put through endurance tests and compete to stay awake for as long as possible for a 100,000 prize.
18 Dec 2003
Standard Life is to use TV sponsorship for the first time in a seven-figure deal with three major ITV1 drama series in 2004, which supports the pension company's 'I like Standard Life' branding campaign.
18 Dec 2003
Graham Norton is quitting Channel 4 when his contract expires in April and will host a Saturday night BBC One programme from next autumn. The loss of Norton is a major blow to Channel 4. His late-night chat show is one of its most popular programmes. Allied Domecq's Tia Lusso liqueur paid 1.6m to sponsor...