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LONDON - High-street retailer Boots has signed a deal with the company behind the Atkins diet range to distribute its low-carbohydrate foods in the UK.
LONDON - Macmillan Cancer Relief, the UK's biggest cancer care charity and one of the top-spending charities on direct mail, has hired Clara Avery as DM manager.
LONDON - Esporta, the health and fitness club operator, has picked Tequila\London to handle a campaign encouraging people to burn off their Christmas calories in its gyms.
Haymarket Publishing has tied up with the National Children's Bureau for the launch of public sector magazine Children Now. The first issue will be published on January 7 and will be read by more than 25,000 managers and senior practitioners in the children's services sector. The magazine is being edited...
Macmillan Cancer Relief, the UK's biggest cancer care charity and one of the top-spending charities on direct mail, has hired Clara Avery as DM manager.
Esporta, the health and fitness club operator, has picked Tequila/London to handle a campaign encouraging people to burn off their Christmas calories in its gyms.
A DRTV ad for youth charity Depaul Trust, which let viewers make choices for a homeless person, scooped the Grand Prix at the Direct Marketing Association (DMA) Awards.
Labour MP Debra Shipley has attacked Ofcom over its announcement on Tuesday that a review of broadcast advertising codes would take six months. Shipley is pressing the government to ban food advertising aimed at pre-school children.
The Samaritans is to launch a multimedia marketing campaign over Christmas with the strapline 'We can all be Samaritans'. The campaign is by Social Republic, the charity arm of Agency Republic.
Healthy Essential, the dietary supplement supplier, has handed Leeds direct marketing agency Wish a project to increase awareness and sales of its product range. The company, which supplies retailers including Harrods and Waitrose, will use the appointment to develop a customer relationship management...
