TOP PERFORMERS OF 2003: AGENCY OF THE YEAR - BBH
12 Dec 2003
Sustained creative excellence married to an impressive new-business record and several innovative launches saw Bartle Bogle Hegarty beat TBWA London and CHI.
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DIRECT BRIEF: Ralph Lauren supports launch of Polo Blue
18 Dec 2003
Ralph Lauren is supporting the launch of its Polo Blue fragrance with a roadshow and sampling campaign that will introduce the product to more than 75,000 consumers. The initiative, which consists of brand ambassadors handing out Polo Blue from branded Porsche Boxsters, also offers consumers the chance...
Bartle Bogle Hegarty takes Agency of the Year prize
11 Dec 2003 | by Staff,
LONDON - Bartle Bogle Hegarty is Campaign's Agency of the Year after combining an outstanding new-business performance with its usual creative excellence.
Colgate pays for premium links on Google in Europe
11 Dec 2003
Colgate-Palmolive is embarking on a pan-European digital marketing campaign to boost the performance of its Colgate brand on internet search engine Google.
NEWS BRIEF: Decleor and Carita UK promotes marketing director
11 Dec 2003
Decleor and Carita UK, the beauty firm, has promoted marketing director Carolyn Taylor to executive commercial director. She will oversee the training division and sales for the retail and salon division.
MEDIA BRIEF: Lynx launches truckside campaign
11 Dec 2003
Lynx is launching a truckside campaign through RoadAds. Artwork, created by BBH, has been used to transform white trucks into grubby-looking lorries with girls' names and phone numbers scrawled in the dust. Callers who ring the numbers will hear Lynx advertising messages.
Linda Barker in WWAV Garnier Belle Colour mailing
08 Dec 2003 | by Staff,
LONDON - WWAV Rapp Collins has cast the interior designer Linda Barker in a direct mailing to promote Garnier's Belle Colour permanent hair colourant range.
Linda Barker features in Garnier Belle Colour mailing from WWAV
05 Dec 2003
WWAV Rapp Collins has cast the interior designer Linda Barker in a direct mailing to promote Garnier's Belle Colour permanent hair colourant range.
NEWS BRIEF: Wilkinson Sword promotes Quattro on talkSPORT
04 Dec 2003
Wilkinson Sword is promoting its Quattro razor with an eight-week, six-figure deal on talkSPORT. The station's breakfast presenter, Mike Parry, will shave off his beard on-air as part of the deal.
BRANDING BRIEF: L'Occitane En Provence supports perfume range
04 Dec 2003
L'Occitane En Provence, the French luxury toiletries brand, is supporting a perfume range, L'Oranger, with its first UK ad campaign. The 300,000 activity will run on transport media, press, direct mail and the web, and centres on the 'True story of L'Oranger', a farmer who picks the orange blossoms...
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