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THE BOOK OF LISTS: The 10 Best sales innovations

16 Dec 2003

Coca-Cola to extend music links with own download site

09 Dec 2003 | by Chris Scott,

LONDON - Coca-Cola is to launch an internet music download service next month in the UK, making it the first consumer brand to launch such a service.

Space agency launches to give room to creativity

18 Nov 2003 | by Claire Billings,

LONDON – Integrated agency Space has launched, aiming to place greater emphasis on creative ideas, which its founders believe have been suppressed as a result of the recent economic climate.

Home Office reminds Christmas shoppers of security

14 Nov 2003 | by Claire Billings,

LONDON - The Home Office is stepping up its campaign to reduce car crime with face-to-face activity to encourage Christmas shoppers to observe simple security measures.

Zingo pushes taxi sampling with integrated campaign

11 Nov 2003 | by Claire Billings,

LONDON – Zingo, the location-based taxi service, has launched an integrated marketing campaign to encourage consumer trial of the service and build brand awareness.

MCBD backs new below-the-line agency called Elvis

10 Nov 2003 | by Glen Mutel,

LONDON - Miles Calcraft Briginshaw Duffy is backing the launch of a below-the-line agency called Elvis.

Heineken sponsors Olympic team as part of £34m drive

06 Nov 2003 | by Maja Pawinska,

LONDON - Heineken is investing £34m into marketing around the 2004 Athens Olympics, including a sponsorship deal with the British Olympic Association.

NEWS BRIEF: MasterCard Europe appoints Octagon Marketing

06 Nov 2003

MasterCard Europe has appointed Octagon Marketing to handle pan-European sales promotion activity for this season's UEFA Champions League.

DIRECT: Parcelforce set for pre-Christmas awareness drive

30 Oct 2003

Parcelforce Worldwide is launching a campaign in the run-up to Christmas to raise awareness of the last day consumers can use its service to send parcels worldwide.

Premiere hires 141's Quick for development role

29 Oct 2003 | by Claire Billings,

LONDON - WPP-owned sports sponsorship unit Premiere has hired Rob Quick, client services director at the advertising giant's recently acquired below-the-line network 141 Communications, as its business development director.

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