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The Sun beat me to it this week with the jaw-dropping statistic of the moment: 10m people are expected to vote in the 'Big Brother' final tomorrow; 10.7m people voted for Tony Blair in the last election , writes Claire Beale .
For those of you worried about your job security, I have unearthed some comforting tales of the consultants who make brass out of bullshit in this business. And in times of recession, it seems the bold can make a packet out of the panic of others, writes Claire Beale .
Those were heady days, back in 1997 when the industry felt on the brink of something new and exciting. It might have been shamefully late into the game, but WPP's decision to launch MindShare really looked like it would shake things up, writes Claire Beale .
Now that Chris Ingram has officially left the media business, unguarded admiration has been pouring in from all sides and, released from the usual requirements for barbed cynicism, I'm joining in, writes Claire Beale .
We all know there are many reasons to invest in advertising. Some want to boost awareness, others to generate positive feelings about their brand or maybe to remind customers how much they have enjoyed a brand in the past. However, research we carried out at the time of the last General Election indicates...
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