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Industry supports Lord Puttnam's call for Ofcom to regulate the BBC

LONDON - ITV and the advertising body ISBA responded favourably to today's recommendation that the BBC be regulated by new communications super watchdog Ofcom, as part of Lord Puttnam's parliamentary committee report on the new communications bill.

More! increases celebrity count in multimillion-pound revamp

LONDON - Emap is to give its long-running fortnightly teenage girls magazine More! the Heat treatment as part of a multimillion-pound revamp, which will see a big jump in celebrity content.

Tesco concedes final defeat in battle with Levi Strauss

LONDON - Tesco has conceded final defeat in its battle to sell cheap Levi Strauss jeans, following the High Court's decision to back an earlier ruling by the European Court of Justice.

Philip Morris seeks top marketer in restructure

Philip Morris International (PMI) is looking to fill a beefed-up top European marketing role after promoting Paolo Digola to run the global tobacco giant's Japanese operation.

McCann-Erickson acquires independent Dutch agency

LONDON - McCann-Erickson Advertising has acquired the Dutch advertising and production boutique John Doe, as the smaller agency plans to go international.

One 2 One's Yates emerges in Irish role at Vodafone

LONDON - Tim Yates, the marketer who helped grow the fledgling One 2 One into a major mobile brand, has joined rival Vodafone to spearhead its marketing efforts in Ireland.

Primedia says losses narrow amid advertising recovery

NEW YORK - Primedia, the US publisher that snapped up Emap USA, has posted narrowed second-quarter losses of $31m (£20m) compared with $153.4m last time.

Murdoch should not buy C5 says report

LONDON - The government should not lift the ban preventing companies such as Rupert Murdoch's News Corporation from owning Channel 5, as proposed in its draft communications bill, the joint media committee chaired by Lord Puttnam has revealed.

Supersoft backs brand relaunch with This Morning sponsorship

LONDON - Schwarzkopf haircare brand Supersoft is to sponsor ITV's revamped 'This Morning' in a £500,000 deal. The tie-up forms the central plank of Supersoft's relaunch to connect with a younger audience.

Major campaign to back The Sum of All Fears film and game launch

LONDON - Controversial new movie 'The Sum of All Fears', which depicts a terror attack on the US, is to be backed by a major ad campaign, which will see the movie promoted alongside the launch of the PC and console game.

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