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LONDON - As US firms face the glare of the investigative financial spotlight, they have been warned that their brands face losing the public's trust and its money if they fail to tell the truth, according to a survey by PR giant Hill & Knowlton.
LONDON - Shares in advertising and media stocks rose sharply this morning as the FTSE 100 index extended early gains, with Pearson and the Daily Mail & General Trust among the biggest rises.
LONDON - Hill & Knowlton has hired Beattie Media board director, Amanda Groty, to head up its key Hewlett-Packard account.
LONDON - Burson-Marsteller has poached one of Chime Communications' senior PR executives, Fraser Butters, to head its technology practice.
Alcohol Concern has condemned a PR offensive by Halewood International for its 8.4% pre-packaged spirit Hard Core, which invites 'Luton mingers' to star in a forthcoming ad campaign.
Bacardi, Tesco, Kellogg, British Gas and Microsoft are among the brands that have made the Public Relations Consultants Association's (PRCA) FrontLine Awards shortlist this year.
LONDON - The Manchester United marketing bandwagon is adding razor blades to its line-up as the world's richest club signs a seven-figure four-year deal with Wilkinson Sword, which sees the razor maker become the club's official male grooming partner.
LONDON - Troubled footwear firm Dr Martens, which last week announced it is to close one of its UK factories, is launching a new brand concept, dubbed 'Original Since' to reflect the brand's 60s heritage, as it attempts to boost falling sales.
NEW YORK - Dyson, the vacuum cleaner manufacturer, has handed its creative advertising account for the US to Fallon Worldwide.
LONDON - Paul Tyrrell, the head of press and PR at ITV, is to leave the network and return to the north, where he will become director of communications at the Merseyside fire service in Liverpool.
