31 Jul 2002
| by Jennifer Whitehead,
LONDON - ITV and the advertising body ISBA responded favourably to today's recommendation that the BBC be regulated by new communications super watchdog Ofcom, as part of Lord Puttnam's parliamentary committee report on the new communications bill.
31 Jul 2002
| by Claire Billings,
LONDON - Emap is to give its long-running fortnightly teenage girls magazine More! the Heat treatment as part of a multimillion-pound revamp, which will see a big jump in celebrity content.
LONDON - Tesco has conceded final defeat in its battle to sell cheap Levi Strauss jeans, following the High Court's decision to back an earlier ruling by the European Court of Justice.
31 Jul 2002
| by Mark Kleinman,
Philip Morris International (PMI) is looking to fill a beefed-up top European marketing role after promoting Paolo Digola to run the global tobacco giant's Japanese operation.
31 Jul 2002
| by Jennifer Whitehead,
LONDON - McCann-Erickson Advertising has acquired the Dutch advertising and production boutique John Doe, as the smaller agency plans to go international.
31 Jul 2002
| by Ravi Chandiramani,
LONDON - Tim Yates, the marketer who helped grow the fledgling One 2 One into a major mobile brand, has joined rival Vodafone to spearhead its marketing efforts in Ireland.
31 Jul 2002
| by Tania Mason,
LONDON - Schwarzkopf haircare brand Supersoft is to sponsor ITV's revamped 'This Morning' in a £500,000 deal. The tie-up forms the central plank of Supersoft's relaunch to connect with a younger audience.
31 Jul 2002
| by Staff,
LONDON - Controversial new movie 'The Sum of All Fears', which depicts a terror attack on the US, is to be backed by a major ad campaign, which will see the movie promoted alongside the launch of the PC and console game.
31 Jul 2002
| by Tania Mason,
LONDON - Diageo has been banned from importing or selling any alcohol in Norway for six months, after breaking Norway's strict alcohol promotion laws in its marketing for Smirnoff Ice.
LONDON - As US firms face the glare of the investigative financial spotlight, they have been warned that their brands face losing the public's trust and its money if they fail to tell the truth, according to a survey by PR giant Hill & Knowlton.