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Gossard splits with TBWA and prepares to hire fourth agency in a year

LONDON - Gossard has split with its advertising agency TBWA\London only weeks after it launched its first TV ads for the Altogether underwear range.

UK digital TV take-up rises to 40%

LONDON - Some 40% of UK households now have digital television, up from 30% a year ago, according to new research by the government.

Rhinestone cowboy signs up to promote Nike golf balls

NEW YORK - A rhinestone cowboy may be an unlikely sportsman or style icon, but country singer Glen Campbell is the latest celebrity to be signed to promote Nike, and Nike Golf at that.

Geldof to star in anti-euro ad

LONDON - Bob Geldof, the musician and third-world debt campaigner, is the latest celebrity to join the battle to keep the pound, as he stars in a new £1m anti-euro advertising campaign.

Football365 chooses new logo via fan poll

LONDON - Football365 relaunches today with a new look and a logo chosen by the site's users, in time for the new football season.

Direct marketing grows 10% to £11.14bn in 2001

EXCLUSIVE - Direct marketing spend in the UK rose 10% last year to £11.14bn, as online marketing, telemarketing and direct mail continued to grow in popularity, according to the Direct Marketing Association 2001-2002 Census.

The strange bedfellows of advertising and politics

We all know there are many reasons to invest in advertising. Some want to boost awareness, others to generate positive feelings about their brand or maybe to remind customers how much they have enjoyed a brand in the past. However, research we carried out at the time of the last General Election indicates...

Advertisers face threat from expanding BBC and communications bill says report

LONDON - The new communications bill, the aggressive expansion of the BBC and calls for increasing restrictions on advertising are just some of the 10 most pressing issues facing the advertising industry in the coming year, according to ISBA.

Vivendi Universal break-up mooted as Messier goes

PARIS - Media giant Vivendi Universal could be broken up after CEO Jean-Marie Messier finally agreed to resign from the troubled company after losing the support of his board.

Interpublic acquires New York branding consultancy

NEW YORK - Interpublic has acquired the New York-based branding and marketing consultancy Frankfurt Balkind Partners, which it will merge into Hill, Holiday, Connors, Cosmopulos.


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