BRAND WATCH - Allied Domecq signalled a new era in alcohol marketing when it said it would include moderate drinking messages in future ads, while tap water versus bottled water hit the news, writes Jennifer Whitehead .
NEW YORK - They call it ambulance chasing and for Omnicom Group the sirens will not stop ringing as yet another law firm joins the dozen or so that have already filed suits against the advertising giant.
NEW YORK - DoubleClick, the internet advertising company, has reported a small profit for the second quarter of the year, but warned that its third-quarter profit will be lower than analyst forecasts.
LONDON - Radio 1 is using some of the UK's best-known DJs to front a new advertising campaign to promote a summer of live music on the station.
HONG KONG - WPP Group's efforts to establish its fledgling Red Cell as its fourth global network has suffered a new setback with the departure of chief executive officer Jorg Dietzel.
LONDON - Pre-tax profits at leading UK advertising groups failed to rise during the dotcom boom, but the average rate of pay increased by 13% between 1998 and 2001.
LONDON - Cable and satellite sports channel Eurosport drew record viewing figures for June for its coverage of the World Cup, with 126m viewers watching the channel that month.
LONDON - ITV has sought to reassure advertisers that its flagship channel ITV1 is on the road to recovery after a period of losing the ratings battle against the BBC.
LONDON - Despite the FTSE 100 hitting a five-year low yesterday, shares were showing signs of recovery this morning with some of the hardest-hit advertising and media stocks rebounding.
Originally published in Business Superbrands 2002. The book reviews the UK's strongest business-to-business brands as judged by the independent Business Superbrands Council.
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