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MyTravel.com, the holiday deals website, is launching a six-figure online advertising push to promote its late availability holiday deals.
Stelios Hadji-Ioannou, easyJet's founder, and the Saatchi brothers have a lot in common. Entrepreneurial, creative, innovative and with no respect for convention, they've all ensured that their respective industries will never be the same again because of what they've done.
MyTravel.com, the holiday deals website, is launching a six-figure online advertising push to promote its late availability holiday deals.
Stelios Hadji-Ioannou, easyJet's founder, and the Saatchi brothers have a lot in common. Entrepreneurial, creative, innovative and with no respect for convention, they've all ensured that their respective industries will never be the same again because of what they've done.
Thomas Cook has confirmed it is to rebadge its five airlines from their current brands, including JMC in the UK, under the Thomas Cook name. Thomas Cook spent nearly £10m creating the JMC brand for its airlines and package holidays, but has in recent weeks all but eliminated it.
Tesco and Air Miles are launching a World Cup promotion to give away more than 1.5 million Air Miles and 15 million Clubcard points.
GNER, the train operator, is launching a £650,000 poster, print, radio and building wrap campaign to promote its London to Leeds service. The campaign, which launches June 2, features a Christmas theme and uses the strapline, 'So much good news - it must be Christmas!'
Preussag has credited strong financial results to its £48m investment in the TUI master brand, launched in October to unite the various brands of TUI and Thomson Travel Group.
Buzz is launching a £1m TV and outdoor advertising campaign targeting travellers fleeing the World Cup.
Travelex will bombard football fans with a series of World Cup firsts in a series of idents designed to exploit its £3m sponsorship of ITV1's broadcast coverage. Ranging from the first tournament in Uruguay in 1930 to France 1998, the idents aim to reinforce Travelex's positioning as the first name...
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