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As the World Cup kicked off, every advertiser seemed to be seeking to align its brand with the beautiful game -- no matter how tenuous the connection, writes Jennifer Whitehead in this week's Brand Watch .
NEW YORK - Saks Fifth Avenue, the upmarket New York department store, has gone beyond conventional PR and signed up with Hollywood agent the William Morris Agency to promote its name.
Big Yellow Storage, the self-storage warehouse company, is looking for an advertising agency as it seeks to build its presence in the UK. The company has 29 outlets in south-east England.
The Publicity Bureau in Doncaster has beaten challenges from London and regional agencies to win the £5 million launch of The Computer Store, a retail chain being established by Time Computers. Lowe Broadway, Golley Slater, BDH/TBWA, Poulter Partners and McCann-Erickson also contested the business.
The McCann-Erickson Worldgroup's Finnish agency, hasan %26 partners, has been appointed as Ikea's creative agency across The Netherlands, Belgium and Switzerland. Hasan %26 partners, which already holds the business in Finland, becomes Ikea's first pan-European agency.
Euro RSCG Wnek Gosper is poised to take the entire £20 million Argos creative account, ending the retailer's 13-year relationship with Ogilvy %26 Mather.
Big Yellow Storage, the self-storage warehouse company, is looking for an advertising agency as it seeks to build its presence in the UK. The company has 29 outlets in south-east England.
The Publicity Bureau in Doncaster has beaten challenges from London and regional agencies to win the £5 million launch of The Computer Store, a retail chain being established by Time Computers. Lowe Broadway, Golley Slater, BDH/TBWA, Poulter Partners and McCann-Erickson also contested the business.
The McCann-Erickson Worldgroup's Finnish agency, hasan %26 partners, has been appointed as Ikea's creative agency across The Netherlands, Belgium and Switzerland. Hasan %26 partners, which already holds the business in Finland, becomes Ikea's first pan-European agency.
Euro RSCG Wnek Gosper is poised to take the entire £20 million Argos creative account, ending the retailer's 13-year relationship with Ogilvy %26 Mather.
