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It's round, it's a ball and advertisers are chasing it

31 May 2002

As the World Cup kicked off, every advertiser seemed to be seeking to align its brand with the beautiful game -- no matter how tenuous the connection, writes Jennifer Whitehead in this week's Brand Watch .

Grolsch launches first new beer brand after 375 years of brewing

31 May 2002 | by Staff,

LONDON - Grolsch, the Dutch brewer, has launched its first new brand in its 375-year history with the launch of its Zinniz range of drinks.

Carling drives music site with 'VIP' mailing

31 May 2002 | by Claire Billings,

LONDON - Lager brand Carling is supporting its push to associate itself with the music industry with a direct marketing campaign aimed at driving people to its website Carlinglive.com.

Weetabix drops the 'Withabix' theme in Banks Hoggins' ads

31 May 2002 | by JOHN TYLEE

Weetabix has staged an advertising about-turn by ditching its acclaimed Withabix/Withoutabix campaign in favour of work presenting the breakfast cereal as Generating energy for everyone .

REVIEW: Bulmers axes Johnny Vaughan

31 May 2002

Bulmers has axed Johnny Vaughan from its Strongbow cider advertising. The former Big Breakfast star has appeared in TBWA/London's commercials since 1998. Daily Mail.

REVIEW: ASA investigates poster campaign

31 May 2002

The Advertisng Standards Authority is investigating a poster campaign for the energy drink Shark. The campaign shows naked bodies sporting injuries supposedly gained in a shark attack but implying sexual success. The suggestion of sexual prowess is allowed in non-alcoholic brands, but the ASA has received...

Leith London produces Carling spots

31 May 2002 | by JENNY WATTS

Carling has unveiled the follow-up to its cracking spot with two national TV commercials for the lager brand, created by Leith London.

M Digital organises interactive Pepsi ad deal with Sky Digital

31 May 2002 | by JEREMY LEE

Sky Digital viewers will be able to play the first game accessed via a TV commercial, in a deal brokered by MindShare's digital arm, M Digital.

HHCL gives Pot Noodle risque 'top shelf' push

31 May 2002 | by CAMILLA PALMER

HHCL %26 Partners is putting Pot Noodle on the top shelf this summer with a risque £4.5 million TV, cinema and poster campaign, using the strapline: The slag of all snacks.

WWAV direct mail to drive Club Carling's subscribers to web

31 May 2002 | by JEREMY LEE

Carling is using a direct marketing campaign through WWAV Rapp Collins to drive existing subscribers to its Club Carling loyalty magazine to its new website, Carlinglive .com.

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