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WPP seeks to grow direct operations

30 May 2002 | by Staff,

LONDON - WPP Group wants to make recession-weathering direct marketing, along with interactive and market research, account for half of its business, up from the current one-third that the sectors account for.

Monster.co.uk reappoints Miller/Shandwick for UK PR

30 May 2002 | by Staff,

LONDON - Recruitment website Monster.co.uk has reappointed Miller/Shandwick Technologies as its UK PR agency, just six months after removing the agency from the account.

Daily Mail profits hit as it warns of volatile advertising market

30 May 2002 | by Gordon MacMillan,

LONDON - Profits at the Daily Mail & General Trust fell to £65m in the first-half, a drop of 9% as the company was hit by a fall in financial ads at its newspapers and warned that the advertising market remains volatile.

Yell launches £3m TV awareness campaign

29 May 2002 | by Claire Billings,

LONDON - Directory service Yell is launching a £3m TV advertising campaign, called Think Yellow Pages, to raise awareness of its Yellow Pages and Yell.com brands.

Charity threatens to ban GSK's marketing of Aids drugs

28 May 2002 | by Claire Billings,

LONDON - US charity Aids Healthcare Foundation has threatened to stop UK pharmaceuticals giant GlaxoSmithKline from marketing its Aids medication in protest at the price at which it sells the drugs in the US.

Burson-Marsteller goes on hiring spree

28 May 2002 | by Jennifer Whitehead,

LONDON - Burson-Marsteller, the fourth-largest PR network in the world, is looking for 15 new staff in its London office less than a year after it made 13 staff redundant.

Government to launch controversial ad campaign to sell GM foods

27 May 2002 | by Staff,

LONDON - The government is set to launch a controversial advertising campaign to sell the idea of genetically modified foods to the public.

Boots moves into cosmetic surgery on the high street with Botox injections

24 May 2002 | by Staff,

LONDON - Boots the Chemist is branching out from selling cosmetics to selling cosmetic surgery, as it unveils plans to offer 'rejuvenating treatments', including Botox injections, at four of its stores from today.

STOP PRESS: Consignia to change names

24 May 2002

CORPORATE: Consignia bosses are this week set to ditch the much-maligned postal brand, changing the firm's name to the Royal Mail Group. The Consignia brand, developed by consultancy Dragon, has attracted widespread media criticism since its launch in January 2001.

DTI sets up head of communications role to counter criticism

23 May 2002 | by Chris Scott,

LONDON - The Department of Trade and Industry has created a head of internal communications role in response to criticism that its work lacked focus.

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