The Jubilee weekend
31 May 2002 | by Staff,
LONDON - Brand Republic will be closed for the entire Jubilee weekend and will return with the news on Wednesday. We wish all our readers a happy and festive World Cup and pageantry-filled time.
As the World Cup kicked off, every advertiser seemed to be seeking to align its brand with the beautiful game -- no matter how tenuous the connection, writes Jennifer Whitehead in this week's Brand Watch .
LONDON - Brand Republic will be closed for the entire Jubilee weekend and will return with the news on Wednesday. We wish all our readers a happy and festive World Cup and pageantry-filled time.
LONDON - Emerging markets toughed out the global advertising downturn with far more success than established ones and look set for another year of strong growth in 2002 with China leading the way, according to research.
LONDON - Grolsch, the Dutch brewer, has launched its first new brand in its 375-year history with the launch of its Zinniz range of drinks.
LONDON - Bob Geldof, the former Boomtown Rat and third-world debt campaigner, is the latest celebrity the government is hoping will convince people to sign up for the police force.
LONDON - Cantor Fitzgerald, one of the Wall Street firms at the heart of the September 11 terror attacks, has launched a controversial advertising campaign to pay tribute to the 658 staff it lost.
LOS ANGELES - During a week plagued with government-issued terrorism alerts, Hollywood was busy promoting a series of disaster-related films.
LONDON - Lager brand Carling is supporting its push to associate itself with the music industry with a direct marketing campaign aimed at driving people to its website Carlinglive.com.
LONDON - Granada and Carlton Communications have put on hold merger talks, following a dispute over the premium Granada would pay for its ITV partner and leadership of the merged company.
NEW YORK - Advertising spend is expected to rise in 2002 if only modestly, according to a senior industry analyst at Merrill Lynch who has upgraded her forecast.