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It's round, it's a ball and advertisers are chasing it

As the World Cup kicked off, every advertiser seemed to be seeking to align its brand with the beautiful game -- no matter how tenuous the connection, writes Jennifer Whitehead in this week's Brand Watch .

The Jubilee weekend

LONDON - Brand Republic will be closed for the entire Jubilee weekend and will return with the news on Wednesday. We wish all our readers a happy and festive World Cup and pageantry-filled time.

Emerging markets lead adspend recovery

LONDON - Emerging markets toughed out the global advertising downturn with far more success than established ones and look set for another year of strong growth in 2002 with China leading the way, according to research.

Grolsch launches first new beer brand after 375 years of brewing

LONDON - Grolsch, the Dutch brewer, has launched its first new brand in its 375-year history with the launch of its Zinniz range of drinks.

Geldof to star in police recruitment drive

LONDON - Bob Geldof, the former Boomtown Rat and third-world debt campaigner, is the latest celebrity the government is hoping will convince people to sign up for the police force.

Cantor Fitzgerald launches controversial ad campaign to remember lost staff

LONDON - Cantor Fitzgerald, one of the Wall Street firms at the heart of the September 11 terror attacks, has launched a controversial advertising campaign to pay tribute to the 658 staff it lost.

Hollywood calls on military ties as it releases disaster-themed films

LOS ANGELES - During a week plagued with government-issued terrorism alerts, Hollywood was busy promoting a series of disaster-related films.

Carling drives music site with 'VIP' mailing

LONDON - Lager brand Carling is supporting its push to associate itself with the music industry with a direct marketing campaign aimed at driving people to its website Carlinglive.com.

ITV merger plans shelved over disputes

LONDON - Granada and Carlton Communications have put on hold merger talks, following a dispute over the premium Granada would pay for its ITV partner and leadership of the merged company.

Leading analyst expects adspend to rise

NEW YORK - Advertising spend is expected to rise in 2002 if only modestly, according to a senior industry analyst at Merrill Lynch who has upgraded her forecast.

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