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Carling drives music site with 'VIP' mailing

LONDON - Lager brand Carling is supporting its push to associate itself with the music industry with a direct marketing campaign aimed at driving people to its website Carlinglive.com.

HOTLINE: Tesco.com appoints dunnhumby cinnamon

Tesco.com has appointed dunnhumby cinnamon to develop e-mail communications to its customer base. The account is the first piece of Tesco creative business won by dunnhumby since launching its creative arm. EHS Brann and Tullo Marshall Warren also work for Tesco.

MyTravel.com pushes late deals with Zenith Interactive campaign

MyTravel.com, the holiday deals website, is launching a six-figure online advertising push to promote its late availability holiday deals.

WWAV direct mail to drive Club Carling's subscribers to web

Carling is using a direct marketing campaign through WWAV Rapp Collins to drive existing subscribers to its Club Carling loyalty magazine to its new website, Carlinglive .com.

PERSPECTIVE: Internet has missed open goal with poor World Cup coverage

Down through the ages, wise men and women in advertising have vainly striven to understand seemingly inexplicable, apparently irrational human actions. Why does Peter Marsh keep asking those weird questions at the Thirty Club? And why can't all those poor buggers whose employers are too mean to install...

NEW MEDIA: Spotlight On - Internet Revenue. Is year-on-year growth cause for optimism for web media? Online didn't suffer the fate of traditional media during recession

People in the online media business have always been prickly on the subject of revenue figures. And can you blame them? The mainstream advertising industry usually gets the wrong end of the stick where internet advertising revenues are concerned - usually to the detriment of the medium. It doesn't make...

NEW MEDIA: I-RECALL - Dotcom Weekly Awareness Survey

NEW MEDIA: WEB WATCH - News Sites

Rank Site Address Latest monthly page impressions (millions) 1 BBC News Online bbc.co.uk/news 274.0 2 Guardian Unlimited guardian.co.uk...

PRIVATE VIEW: Tim Mellors, Grey Worldwide

Seventies art direction was great the first time around, so when I recognise it as the unconscious inspiration behind the art direction of Lipton Ice Tea and XFM Radio, I'm overcome with nostalgic warmth.

HOTLINE: Tesco.com appoints dunnhumby cinnamon

Tesco.com has appointed dunnhumby cinnamon to develop e-mail communications to its customer base. The account is the first piece of Tesco creative business won by dunnhumby since launching its creative arm. EHS Brann and Tullo Marshall Warren also work for Tesco.

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