31 May 2002
| by Claire Billings,
LONDON - Lager brand Carling is supporting its push to associate itself with the music industry with a direct marketing campaign aimed at driving people to its website Carlinglive.com.
31 May 2002
Tesco.com has appointed dunnhumby cinnamon to develop e-mail
communications to its customer base. The account is the first piece of
Tesco creative business won by dunnhumby since launching its creative
arm. EHS Brann and Tullo Marshall Warren also work for Tesco.
31 May 2002
| by IAN DARBY
MyTravel.com, the holiday deals website, is launching a six-figure
online advertising push to promote its late availability holiday
deals.
31 May 2002
| by JEREMY LEE
Carling is using a direct marketing campaign through WWAV Rapp
Collins to drive existing subscribers to its Club Carling loyalty
magazine to its new website, Carlinglive .com.
31 May 2002
| by CAROLINE MARSHALL, caroline.marshall@haynet.com
Down through the ages, wise men and women in advertising have
vainly striven to understand seemingly inexplicable, apparently
irrational human actions. Why does Peter Marsh keep asking those weird
questions at the Thirty Club? And why can't all those poor buggers whose
employers are too mean to install...
31 May 2002
| by ALASDAIR REID
People in the online media business have always been prickly on the
subject of revenue figures. And can you blame them? The mainstream
advertising industry usually gets the wrong end of the stick where
internet advertising revenues are concerned - usually to the detriment
of the medium. It doesn't make...
31 May 2002
Rank Site Address Latest monthly
page impressions
(millions)
1 BBC News Online bbc.co.uk/news 274.0
2 Guardian Unlimited guardian.co.uk...
31 May 2002
| by TIM MELLORS, the executive creative director at Grey Worldwide
Seventies art direction was great the first time around, so when I
recognise it as the unconscious inspiration behind the art direction of
Lipton Ice Tea and XFM Radio, I'm overcome with nostalgic warmth.
31 May 2002
Tesco.com has appointed dunnhumby cinnamon to develop e-mail
communications to its customer base. The account is the first piece of
Tesco creative business won by dunnhumby since launching its creative
arm. EHS Brann and Tullo Marshall Warren also work for Tesco.