LONDON - Renault has turned to French footballer and Arsenal player Thierry Henry to star in its latest campaign for its Clio model, as it looks to give the car favoured by young women a more macho image.
LONDON - British Airways has restructured its marketing department to make its UK and Ireland operation more responsive to the threat from low-cost carriers.
LONDON - Martin Runnacles, the former head of marketing for Rover and BMW, is to join Jaguar as its global marketing director.
LONDON - The body responsible for marketing this summer's World Cup faces the axe if FIFA presidential candidate Issa Hayatou wrests control of world football from Sepp Blatter next week.
LONDON - The Guardian is revamping its Saturday edition with the news that it is axing its Saturday Review section and replacing it with a 40-page tabloid books and arts magazine, which will launch with articles by Martin Amis and Salman Rushdie.
LONDON - Bacardi-Martini is to cut the alcohol content of Bacardi Breezer from 5.4% to 5.1% in response to last month's budget changes and will double its TV adspend over the summer.
LONDON - Lord Sharman, chairman of the media-buying group Aegis, has told shareholders that the group sees signs of recovery among advertisers, particularly in North America.
LONDON - Direct mail continues to be one of the most popular ways of reaching consumers as UK spending rose 5.8% in the first quarter of 2002 to £629.9m, up from £595.6m last time, according to figures from the Direct Mail Information Service.
LONDON - The UK's biggest retailer, its most famous advertiser and its largest magazine company have struck an alliance that gives a glimpse of the future of brand cross-promotion.
LONDON - Less than a month after its launch, Channel 4's new breakfast show 'RI:SE' has been told that it faces the axe by August if it fails to attract a bigger audience.
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