LONDON - BCA, the book club owned by German media giant Bertelsmann, is rolling out a 'Star Wars'-themed SMS campaign aimed at testing out the medium as part of its ongoing customer acquisition strategy.
LONDON - Freud Communications has refused to comment on speculation that a Sunday tabloid sex and drugs story about a client, the BBC television host Angus Deayton, is a publicity stunt.
LONDON - BT has been banned by the telecoms watchdog from using information it holds on residential customers to market its broadband services.
LONDON - WPP Group is the latest company to sack Arthur Andersen as its auditor, following the accounting firm's involvement in the Enron scandal and subsequent break-up.
LONDON - Budweiser has unveiled its redesigned UK website, which offers 'True Fans' the chance to win tickets to the 2002 Fifa World Cup, as well as have their favourite chants translated into Japanese.
LONDON - ITV shareholders Carlton Communications and Granada are to boost the commercial broadcaster's programming budget by £25m in an attempt to regain some audience share from the BBC.
NEW YORK - There are more signs that the gloom in the advertising industry is lifting as US adspend increased by 1.8% in the first quarter of 2002, with network television recording a gain of 9.2% compared with last year.
LONDON - TV advertising revenues in the UK are expected to rise 13.6% in May compared with the same month last year, prompting a recovery in the sector led by Channel 5.
LONDON - The Daily Mirror could be forced to call an end to the price-cutting war it started last week with arch-rival The Sun because its owner Trinity Mirror can not afford the cost of a lengthy fight.
LONDON - Supermarket giant Tesco is to return to the High Court this week in an attempt to win the right to sell Levi Strauss clothes cheaply in its stores, having already lost one round against the fashion firm.
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