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DMA calls for greater information about electoral roll implications

15 May 2002 | by Claire Billings,

LONDON - The Direct Marketing Association is to urge for the provision of greater information for consumers, explaining the negative implications if direct marketing companies continue to be refused access to the electoral roll.

Masterfoods pet division chief Francke in rapid departure

15 May 2002 | by Tania Mason,

LONDON - Masterfoods' top European petcare marketer Ann Francke has left the company suddenly after just under three years in the job.

General Medical Council hires Hill & Knowlton for PR advice

15 May 2002 | by Jennifer Whitehead,

LONDON - The General Medical Council has appointed Hill & Knowlton to its PR account after a five-way pitch.

Budweiser gives viewers the rules of the game for World Cup spots

15 May 2002 | by Jennifer Whitehead,

LONDON - Budweiser has unveiled its World Cup advertising, with a series of three advertisments that play on the idea that there are rules to watching football matches just as there are rules to playing the game.

Formula 1 teams to unite for sponsor hunt

15 May 2002 | by Mark Kleinman,

LONDON - Formula 1 teams including Jordan, British American Racing and BMW Williams are planning to market the sport collectively for the first time in the wake of the uproar surrounding Ferrari's victory in the Austrian Grand Prix last weekend.

Nik Naks to sponsor MTV's The Osbournes

15 May 2002 | by Staff,

LONDON - Golden Wonder is to sponsor the UK debut of cult US show The Osbournes in a £750,000 deal that sees its Nik Naks brand return to TV.

Matalan set to appoint M&C Saatchi

15 May 2002 | by Mark Kleinman,

LONDON - Matalan, the discount fashion retailer, is poised to hand M&C Saatchi its £30m through-the-line account as it bids to establish itself as a nationally-recognised brand.

Microsoft pulls directors from Telewest

15 May 2002 | by Claire Billings,

LONDON - Microsoft has withdrawn its three non-executive directors from the board of Telewest as it reconsiders its 23.6% stake in the cable company.

Millionaire follows Weakest Link through exit door in US TV schedules

15 May 2002 | by Staff,

NEW YORK - 'Who Wants to be a Millionaire?' is the latest British export to be dumped from US television schedules as ABC unveils its autumn line-up.

Channel 5 hands £6m account to TBWA

15 May 2002 | by Jennifer Whitehead,

LONDON - Channel 5 has awarded its £6m advertising account to TBWA\London, as it prepares to rebrand, following a two-way pitch.

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