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Stars line up to appear in £1m anti-euro advertising campaign

10 May 2002 | by Claire Billings,

LONDON - Labour MPs Kate Hoey and Dianne Abbot have joined forces with a host of celebrities to launch a £1m cinema advertising campaign to try to encourage people to vote against the euro.

HOTLINE: Egg chooses BDDP et Fils

10 May 2002

Egg has chosen BDDP et Fils as the French agency to partner Mother in handling its forthcoming launch into France this September. A German launch is planned for next year.

HOTLINE: Egg has hired Naked Communications

10 May 2002

Egg has hired Naked Communications to work on understanding and segmenting its customer base. The appointment will not affect Egg's relationship with its creative agency Mother or with its media agency MediaCom.

STOP PRESS: Former Conservative minister hired by Hansard

10 May 2002

FINANCIAL: Former Conservative minister Sir Richard Needham has been hired by financial PR company Hansard as a non-executive director. Currently deputy chairman of household appliance company Dyson, Needham served under both Margaret Thatcher and John Major.

Drury becomes sole agency for Bank of Ireland

10 May 2002

Banking and financial services group Bank of Ireland has consolidated its external PR support, slashing its roster to just one agency - Drury Communications.

INTERNATIONAL: GCI wins pitch to boost Egg brand profile in France

10 May 2002 | by HOLLY WILLIAMS

PARIS: Prudential-owned online bank Egg has ended its search for a PR agency to cover France, hiring GCI on a six-figure brief.

EDITORIAL: Mixed messages from the industry

10 May 2002

There is nothing like a downturn for getting the PR industry spinning and the rash of recent results has seen news managers go into overdrive.

Investment/unit trust body hires govt affairs chief

10 May 2002

The trade body for the investment management and unit trust sector has beefed up its lobbying efforts ahead of potential financial services legislation.

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