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B magazine goes chick-lit for fifth birthday

29 Apr 2002 | by Claire Billings,

LONDON - B magazine, Attic Futura's young women's title, is going all chick-lit for its fifth birthday by teaming up with women's book club Mango.

Microsoft linked to ITV Digital rescue bid

29 Apr 2002 | by Staff,

LONDON - Microsoft, which is already a shareholder in cable group Telewest, is being linked to an ITV Digital Rescue bid.

Time Computers shortlists agencies for new retail chain

26 Apr 2002 | by JOHN TYLEE

Five agencies have been lined up to contest the £5 million launch of a new computer retailing operation being established by Time Computers.

ADWATCH: British Gas promotes 'life brand' positioning in new ad - In its latest TV spot British Gas highlights its full range of home services for the first time

25 Apr 2002 | by JULES GRANT

British Gas is aiming to reposition itself as a home management brand in its new campaign, promoting its energy, telecoms, heating and security services under one creative approach for the first time.

STOP PRESS: Survey finds Britons not motivated

25 Apr 2002

A Datamonitor survey has found that although the UK has Europe's highest utility switching rate, 62% of Britons have not been motivated to choose a new supplier. The company recommends that utilities develop affinity relationships featuring reward schemes based on energy consumption, as a means of overcoming...

Energy Idols launches this week

25 Apr 2002

Energy Idols, the joint initiative between ITV and British Gas to promote energy efficiency in the home, launches this week. More than 250 60-second television spots will be broadcast until the end of May across all TV regions. The spots will be fronted by 11 young 'energy ambassadors' between the ages...

Npower to unveil Cash for Schools internet initiative

25 Apr 2002 | by DANIEL ROGERS

Npower, the utilities firm, is trialling a cause related marketing initiative called 'Cash for Schools' in the south of England which it eventually plans to roll out nationwide.

LE to support regional brands in ad campaign

25 Apr 2002 | by SUZY BASHFORD

LE Group is launching a multi-million-pound marketing campaign to support its SWEB and London Electricity (LE) brands, ending speculation that the two brands are about to be axed.

02 readies for £130m May Day rebranding push across Europe

24 Apr 2002 | by Claire Billings,

LONDON - The long-awaited rebranding of former BT mobile phone network BT Cellnet as 02, will kick off for real on May 1 in a £130m campaign as part of a pan-European push.

Sony enlists Aibo to act as brand mascot

24 Apr 2002 | by Ravi Chandiramani,

LONDON - Sony is to employ its artificially intelligent robot dog Aibo to act as a brand mascot on all advertising for its consumer electronics portfolio across Europe.

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