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Blow to Cordiant as $160m Hyundai creative business is lost

NEW YORK - Cordiant Communications has lost its $160m (£112m) Hyundai Motor America creative account as the Korean car manufacturer awarded the task to Dallas-based agency The Richards Group.

Yellow M goes into receivership

LONDON - Yellow M, the Newcastle-based advertising agency that created the Conservative Party's political advertising campaign for the last general election, has gone into receivership.

FT.com announces pricing as it begins to charge for content

LONDON - FT.com has finally unveiled its long-awaited subscription prices, and has announced that it will begin charging users an annual subscription rate of £75 next month.

Carlton to sue Hollick over failed merger

LONDON - Carlton Communications is to sue former ITV company Lord Hollick's United Business Media for £30m over the failed merger the two companies planned two years ago.

Euro RSCG to merge US agencies under two umbrella brands

LONDON - Euro RSCG is restructuring its operations in the US and is expected to reorganise its multiple agencies under two umbrella brands.

BBC challenges business sites with launch

LONDON - On the day FT.com begins charging for content, the BBC is unveiling a major new business website, which pulls together all the business and personal finance news and information the public service broadcaster offers online.

What is Brand Equity, Anyway?

I found the structure of this book extremely interesting. It is, in fact, a collection of Paul Feldwick's previous essays, which he has given over the last 10 years on the two broad areas of brand value and advertising research, writes Andrew Marsden.

B magazine goes chick-lit for fifth birthday

LONDON - B magazine, Attic Futura's young women's title, is going all chick-lit for its fifth birthday by teaming up with women's book club Mango.

Foresight appointed to Asprey online task

LONDON - New-media and marketing agency Foresight has been appointed to build and maintain the website for luxury goods retailer Asprey following a competitive pitch.

Kent named chairman and CEO of Universal McCann Worldwide

NEW YORK - Robin Kent, the president of Universal McCann Worldwide, has been promoted to chairman and CEO replacing Ira Carlin, who is to depart the agency.


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