LONDON - Express Newspapers' Richard Desmond has postponed the launch of his highly anticipated Sunday red-top, the Sunday Star, until late summer or autumn.
PARIS - Havas Advertising chairman and CEO Alain de Pouzilhac has told the French media that he expects the advertising industry to pick up this year, predicting organic growth of 2% for Havas in 2002.
LONDON – Emap is to give a free preview of its new teen celebrity title Sneak with copies of stalemates J-17 and Smash Hits, ahead of the magazine's official launch on April 30.
LONDON - Emap is launching a text message marketing initiative that will enable advertisers to target the audience of its radio, TV and magazine brands.
NEW YORK - PR agency Ketchum has appointed Karen Strauss as its first global director of strategic and creative planning, and has created a 20-strong team of planners across the globe.
LONDON - Proximity London has been handed the £2.5m marketing account for the Royal National Lifeboat Institution.
LONDON - Dr Pepper this week continued its 'What's the worst that could happen?' campaign with a new spot, which again picks up on the embarrassments of teenage life it began with its previous 'butt-naked kid' commercial.
LONDON - London-based marketing agency Mercier Gray has been tapped to develop an integrated marketing campaign for Royal Ascot, with a brief to attract 30- to 40-year-olds to the Queen's Golden Jubilee celebration at the racecourse in June.
LONDON - Michelin, the French tyre manufacturer, has appointed Euro RSCG Marketing Services to its European marketing account after a four-way pitch.
LONDON - Associated Newspapers' London title the Evening Standard has hired the Braben Company to handle its trade PR.
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