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02 readies for £130m May Day rebranding push across Europe

24 Apr 2002 | by Claire Billings,

LONDON - The long-awaited rebranding of former BT mobile phone network BT Cellnet as 02, will kick off for real on May 1 in a £130m campaign as part of a pan-European push.

Losses at AOL Time Warner tipped to exceed $50bn

24 Apr 2002 | by Staff,

NEW YORK - AOL Time Warner is expected to break a new US business record later today by posting losses predicted to exceed $50bn (£34.5bn), the largest in US corporate history.

ITV1 ditches heart in £1m rebranding

24 Apr 2002 | by Claire Billings,

LONDON - ITV1 is to ditch its heart emblem, which appears onscreen alongside its blue and yellow logo, in a £1m rebranding of the channel, which will see the creation of a new on-air look.

Coca-Cola signs 'Leggsy' as star of World Cup ad

24 Apr 2002 | by Daniel Rogers,

LONDON - A three-legged animated footballer called 'Leggsy' will be the star of Coca-Cola's 2002 World Cup TV ad campaign, Marketing can exclusively reveal.

Sony enlists Aibo to act as brand mascot

24 Apr 2002 | by Ravi Chandiramani,

LONDON - Sony is to employ its artificially intelligent robot dog Aibo to act as a brand mascot on all advertising for its consumer electronics portfolio across Europe.

Nescafe targets teens with £9.5m 'Hollyoaks' tie-up

24 Apr 2002 | by Daniel Rogers,

LONDON - Nescafe has clinched a £9.5m deal to sponsor Channel 4's flagship teen show 'Hollyoaks'.

How to write an award-winning sales-kicking creative brief

24 Apr 2002

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly, writes AdCracker.com's Steve McNamara .

IPA president underlines ad industry's importance to media landscape

24 Apr 2002 | by Staff,

LONDON - IPA President Bruce Haines reminded the advertising industry of its importance to the media world, underlining the fact that it funds over 50% of the nation's TV viewing.

Travelex signs up with ITV for £3m World Cup sponsorship

24 Apr 2002 | by Suzy Bashford,

LONDON - Foreign exchange operator Travelex has emerged as the surprise sponsor of ITV's World Cup coverage in a deal worth £3m.

ITV Digital attracts six bids

24 Apr 2002 | by Claire Billings,

LONDON - ITV Digital has attracted as many as six potential buyers since administrators Deloitte & Touche put the service up for sale on Monday.

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