Microsoft hit the 'try again?' button this week, the government should have phoned a 'Millionaire' friend about Learn Direct and MmO2 drove its marketing juggernaut to Arsenal, write Jennifer Whitehead and Gordon MacMillan , in this week's Brand Watch.
LONDON - The Sunday Telegraph Magazine is to be relaunched in a new all-glossy format on May 19, which keeping with the current trend will be smaller in size with a new separate pocket-sized TV and radio guide.
LONDON - James Brown, editor-in-chief of new men's magazine Jack and CEO of publisher I Feel Good, has predicted that Dennis Publishing will have a small men's magazine 'within a year'.
LONDON - With only days left before ITV Digital could close, hope of an end to the crisis emerged today as Carlton Communications and Granada held talks with the Football League.
LONDON - Peter Stothard, until recently the editor of The Times, has re-emerged as the new editor of the Times Literary Supplement.
LONDON - Former Weber Shandwick and Burson-Marsteller chiefs, Keith Simpson and Janet Salvoni respectively, are combining PR skills with those of management consultants to eliminate the unnecessary wastage and inefficiency of PR.
LONDON - The European element of IBM's $350m (£245m) 'play to win' global advertising campaign will launch in May and tie in with the Wimbledon tennis tournament.
LONDON - In opposition to the trend towards mammoth media-planning and buying agencies, former The Media Edge director Edward Lloyd Barnes has launched a new media independent this week offering media-planning and buying consultancy.
LONDON - Resolute Communications has been appointed by Roche Products to handle PR for their Pulmozyme cystic fibrosis treatment.
LONDON - The Daily Express, which last week fired the first shots in a new battle with its mid-market tabloid rival, says it is ready for a long war with the Daily Mail.
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