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OMD beats Universal McCann to Nestle Purina media

LONDON - OMD UK has picked up the £4m media account for Nestle's Purina petfood division, defeating Universal McCann to pick up the centralised business.

Stella Artois and Lowe stick with print theme

Lowe is sticking with the creative formula that won top honours at the Cannes Festival two years ago for Stella Artois, in a new series of print ads supporting the brand.

Quiet Storm wins £3m Mattessons meat task

Kerry Foods has hired Quiet Storm to revitalise its Mattessons cooked meats brand after a four-way pitch against the incumbent agency, McCann-Erickson, as well as Partners BDDH and Soul.

HOTLINE: Innocent drinks appoints Albion

Innocent drinks has appointed Albion, the start-up agency formed by the ex-Tribal DDB founder, Jason Goodman, and the former Milk creative director, Matt Gibbins, to its roster in a brand strategy role. The agency has been appointed alongside Fallon, Innocent's existing agency. The appointment does...

BBH pushes Murphy's gadget for quick stout

Bartle Bogle Hegarty is to use a pub full of computer-generated skeletons to promote a new bar-room technology from Murphy's Irish Stout.

MEDIA CHOICE: David Banks, a columnist at the Daily Post in Newcastle, picks Newcastle Brown Ale's large-scale taxi activity

"You don't have to be a Geordie to love Newcastle Brown Ale - a point currently being driven home in Newcastle, with the largest-ever taxi campaign outside London. Walking down Grey Street last week, I was astonished to find nearly every cab in the city has gone Brown. Straplines on 80 cabs proudly...

Dairy Crest consolidates ad business for St Ivel brands

Dairy Crest has put its consolidated business, estimated to be worth £10 million, up for review following its acquisition of a number of brands from St Ivel.

CDD uses artists for Merrydown work

The cider brand Merrydown is returning to advertising after a ten-year absence with a poster campaign created in collaboration with some of the world's best artists.

MCBD creates a countdown to Christmas for Thorntons

Thorntons is using a series of ten-second ads to count down the days to Christmas in a bid to remind consumers that a woman's ideal present is a box of its chocolates.

PRIVATE VIEW: Dave Alexander is the joint creative director at Banks Hoggins O'Shea/FCB

The hardest word to say in advertising isn't "mnemonic", it's "no".

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