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In for a penny? Expect to spend a pound

29 Nov 2002

Unscrupulous email marketers are giving digital marketing a bad name by offering cheap services. But, in this case, you really do get what you pay for, writes Justin Anderson, managing director of digital marketing agency Frontwire .

Lloyds TSB uses DM to address savings rate misconception

29 Nov 2002 | by IAN DARBY

Lloyds TSB is using direct marketing to challenge the idea that high-street banks don't offer the best savings accounts.

Mosaic UK to close as parent breaks loan agreement

28 Nov 2002 | by Claire Billings,

LONDON - Mosaic UK, formerly Mustard, is to close after its Canadian parent posted third-quarter losses of Can$395m (£161.5m) and announced that it has violated banking covenants.

Centrica hires Barclays man for customer post

28 Nov 2002 | by Mark Kleinman,

LONDON - Centrica has poached senior Barclays marketer Oliver White, to head its customer intelligence unit as it seeks to improve the way it builds relationships with millions of UK consumers.

Accoladia revamps customer magazine

28 Nov 2002 | by Mark Kleinman,

LONDON - Accoladia, the joint venture between British Airways Holidays and Thomas Cook Holidays, is rebranding its customer magazine as part of a strategy to make its customers more loyal.

DMA makes Ebiquita chief northern chair

28 Nov 2002 | by Claire Billings,

LONDON - The Direct Marketing Association has appointed Ebiquita managing director and founder Andy Smith as north of England chairman.

DIRECT BRIEFS: AMP Pearl promotes lump sum life assurance policy

28 Nov 2002

AMP Pearl is promoting its lump sum life assurance policy with a direct marketing campaign targeting its existing customer base. The campaign, created by agency Entire, is designed to communicate the importance of life cover to consumers and break through traditional barriers which make consumers shun...

DIRECT BRIEFS: Direct-mail inspired purchases rocket in value

28 Nov 2002

Direct Mail Information Service has revealed direct mail-inspired consumer goods purchases have rocketed in value by more than 7% to £25bn since last year. The survey found that 40% of UK consumers had made a purchase as the result of a direct mail communication, with almost half of the total spent...

DIRECT BRIEFS: DMA encourages members to take part in survey

28 Nov 2002

The Direct Marketing Association is encouraging its members to take part in a new survey to examine the potential opportunities offered by interactive TV. Run by Zip Television, the survey aims to update marketers on developments in the interactive TV market since the last survey was launched 18 months...

DIRECT: Cadbury backs Roses with EHS Christmas mail

28 Nov 2002

Cadbury Trebor Bassett is reinforcing the positioning of its Roses brand as the perfect Christmas gift with a direct marketing campaign promoting two new packaging formats.

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