LONDON - Baxters, the soup brand, will warn listeners of the addictive nature of its soups in a £2.65m radio advertising campaign breaking nationally next week.
LONDON - The BBC has refuted reports earlier in the week that UK History, its latest joint venture channel with Telewest content arm Flextech, breached an agreement with the government about how many channels the venture could operate.
LONDON - A new advertising agency is embracing the ethical age by promising to spend 20% of its time working without payment for charities, and refusing to work with companies specifically targeting children.
LONDON - There are only 54 shopping days to Christmas, and 77 days until the deadline for entries for next year's D&AD Yellow Pencil awards.
LONDON - The government is to merge the English Tourism Council and the British Tourist Authority in attempt to provide a more cohesive marketing operation as it attempts to attract more tourists to the UK.
LONDON - EA Sports, a division of computer games manufacturer Electronic Arts, is using a £7.7m advertising campaign to launch its latest console game 'Fifa Football 2003' in Europe.
LONDON - Euro RSCG Wnek Gosper has picked up the advertising for Yahoo!'s personal finance offering in the UK, just months after the network was appointed as the company's agency of record for global projects.
NEW YORK - The US ad industry is set to benefit from $1bn (£640m) in political advertising spending in the current mid-term campaign season.
NEW YORK - The New York Sun, the new daily broadsheet backed by Telegraph owner Lord Conrad Black, is planning a revamp just six months after its launch.
Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
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