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KLM to focus on loyalty in reward scheme

31 Oct 2002 | by Mark Kleinman,

LONDON - KLM, the national Dutch carrier, is relaunching its loyalty scheme to forge closer links with US partner Northwest Airlines and make it easier for customers to earn rewards.

STOP PRESS: Appointment at Expedia

31 Oct 2002

Expedia, the online travel company, has hired ex-Coca-Cola and British Airways marketer Beverly Shaw as marketing director. She will report to UK managing director Dermot Halpin.

STOP PRESS: Tunisian National Tourist Office seeks agency

31 Oct 2002

The Tunisian National Tourist Office is seeking a pan-European marketing agency after splitting with Dynamo Marketing. Sales of package holidays to Tunisia fell by 19% this summer, according to AC Nielsen.

Travelcare in bid for ethical image

31 Oct 2002 | by MARK KLEINMAN and DANIEL ROGERS

Travelcare, the UK's largest independent chain of travel agents, has hired AMV Advance to promote it as the 'consumer's champion' at a time of dented public confidence in travel firms.

Carnival wins fight for P&O Princess

31 Oct 2002 | by DANIEL ROGERS

P O Princess' 20-strong marketing team and agency roster face an uncertain future after P O finally gave in to a take-over by rival Carnival Corporation last week.

National Express hires director for Q jump ticket site

31 Oct 2002

National Express Group has hired Teresa Merriman to the new role of commercial director for its online rail ticketing venture Qjump as it steps up the battle for passengers against Virgin Group's venture thetrainline.com.

Red Letter Days hires marketing chief

31 Oct 2002 | by MARK KLEINMAN

Red Letter Days, the experiences company which is selling space shuttle flights at £15m a time, has hired its first marketing director to oversee a major brand overhaul and revamp of its distribution strategy.

NEWS BRIEFS: Magners Original Irish Cider wins on-board listing

31 Oct 2002

Magners Original Irish Cider has won an on-board listing with Irish low-fares airline Ryanair. The listing covers all flights on Ryanair's network.

MEDIA BRIEFS: Butlins appoints 12snap for marketing campaign

31 Oct 2002

Butlins has appointed mobile marketing and media sales agency 12snap to launch a three-pronged marketing campaign. The promotion, which is being run in conjunction with Mediaedge:CIA and Senior King, will target young adults and housewives inviting them to enter a text competition called Arena Breaks....

DIRECT: KLM overhauls reward scheme to build loyalty

31 Oct 2002 | by MARK KLEINMAN

KLM, the national Dutch carrier, is relaunching its loyalty scheme to forge closer links with US partner Northwest Airlines and make it easier for customers to earn rewards.

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