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NEW YORK - IBM is to invest as much as $800m (£513m) in advertising over the next 12 months to promote what it calls its 'on-demand computing' initiative.
LONDON - Banks are being warned that their call centres risk alienating their customers, and that there is a huge gap between their objectives for having call centres and the way they evaluate their success.
LONDON - Mobile marketing agency Aerodeon is set to help Chrysalis Radio's Heart 106.2 launch its first SMS service for the station's 1.6m listeners.
BMP DDB has picked up the European corporate account for the computer giant Dell Corporation.
Roose's position as TXU Energi's advertising agency is under threat following Powergen's decision to axe the brand. Powergen has bought TXU Energi from TXU in a deal worth £1.6 billion and will rename the brand Powergen. - Marketing Week.
The Energy Saving Trust is to launch a poster campaign that features electricity-guzzling household products stealing money to highlight the costs of inefficient appliances.
International business media have confronted a challenging year, but are successfully diversifying to perform well in tough times, Lucy Aitken says.
The TXU Energi brand is set to be dropped along with Roose's hold on the £5m advertising account as a result of Powergen's £1.37bn acquisition of the retail arm of TXU Europe, announced on Monday.
MSN is pledging to run the biggest ever online marketing campaign for a UK product launch to promote its subscription service MSN 8.
LONDON - The BBC has said it has no plans to pull BBC1 and BBC2 from Sky Digital following reports that it is concerned that carriage costs on the satellite platform will rocket when the contract comes up for renewal in May.
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