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Safeway back on TV with focus on freshness

31 Oct 2002 | by Camilla Palmer,

LONDON - Safeway is returning to TV advertising after a three-year break, with a six-month regional campaign that promotes the supermarket chain's philosophy of freshness and value.

Drambuie returns to TV after a decade away

31 Oct 2002 | by Jennifer Whitehead,

LONDON - Drambuie will tell consumers to stay home and 'put tomorrow on ice' in a return to television advertising in the run-up to Christmas.

Agencies line up as Lucozade Sport calls pitch

31 Oct 2002 | by Mark Sweney,

LONDON - GlaxoSmithKline is talking to non-roster agencies about the £3m account for its Lucozade Sport drink, currently held by Ogilvy & Mather.

Guinness project to tackle global views of quality

31 Oct 2002 | by TANIA MASON

Guinness is planning a global technical and marketing initiative based on product quality, after identifying that consumer perceptions of quality are a major barrier to growth for the brand.

STOP PRESS: Allied Domecq achieves pre-tax profit rise

31 Oct 2002

Allied Domecq achieved a 6% rise in pre-tax profits in the year to August 31, helped by the launch of Tia Lusso, Courvoisier's move into the number one UK cognac position and a doubling of UK sales growth for Teacher's.

Glenfiddich launches TV ad campaign

31 Oct 2002

Glenfiddich is launching its first TV advertising work in the UK since 1997. The ad uses the theme 'the independent spirit', which featured in the global campaign in November 2001. The press ads featured a Glenfiddich stag in various urban settings. The new TV work continues the theme, with an elegant...

NEWS BRIEFS: Magners Original Irish Cider wins on-board listing

31 Oct 2002

Magners Original Irish Cider has won an on-board listing with Irish low-fares airline Ryanair. The listing covers all flights on Ryanair's network.

DIRECT BRIEFS: Tetley tea launches DM campaign

31 Oct 2002

Tetley Tea is launching a DM campaign to encourage consumers to stay active and healthy during the winter. Created by EHS Brann, it is the latest part of Tetley's ongoing relationship marketing campaign.

BRANDING: Latina promotes brand with salsa dancers in Asda

31 Oct 2002

Latina, the Latin American food brand founded by former Sharwood's managing director, Elaine Underwood, has enlisted the help of the UK's salsa dancing champions to promote its products to Asda customers.

BRANDING BRIEFS: Selfridges to launch own-label food range

31 Oct 2002

Selfridges is to launch an own-label range of food and drink in its Food Halls next month, with 'modern and minimal' packaging created by R Design. The 70-strong range of food, wine and spirits will not carry a separate brand name, though the labels will sport Selfridges branding. The range will be...

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