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LONDON - Cussons is to back the launch of three new bathtime products from its Imperial Leather range with one of its biggest below-the-line campaigns to date, including DRTV ads and sampling through Tequila\Manchester.
GlaxoSmithKline's attempt to stop Colgate-Palmolive using the strapline 'most complete protection - the only toothpaste proven to work above and below the gumline', has failed, three years after it was first lodged with the Advertising Standards Authority. The ASA ruled that at the time, Colgate-Palmolive...
Procter Gamble has reported net sales of £6.8bn in its first quarter to September 30, up 11% on the same period last year.
The Advertising Standards Authority has ordered Procter Gamble not to claim its Pantene Pro-V shampoo and conditioner is 'the world's best hair care system' - because it tested them only on Caucasians.
Huggies Adventure World, a double-decker bus, will promote the Kimberly-Clark nappies brand on a UK tour. Designed to provide a platform for the brand to meet with consumers, the bus will visit eight cities before the end of the year and then embark on a further 12-month programme from January. It will...
Austin Reed is to launch a range of branded fragrances and bodycare products to be sold through Europe and the Middle East. The products, including body lotion, deodorant, shower gel and shampoo and fragrances for men and women, will be marketed by European Designer Productions.
Kiss Australia, a cosmetics brand owned by Cosmopak, has launched in the UK and Ireland with distribution in Boots' top 249 stores. It is also scheduled to launch in South Africa.
Advanced Medical Optics (AMO), the new optical business spun off from pharmaceutical giant Allergan in July, has developed an eye-care range for contact lens wearers called Blink.
Lec, the fridge manufacturer, has added pink and blue variants to its range of Retro Larder lifestyle refrigerators, and is promoting them with a 'his 'n' hers' advertising campaign on taxis. The range will also be promoted at the BBC Good Food Show in November and via PR.
Unipath has given its Clearblue home pregnancy test kit a new look with a packaging revamp through EnterpriseIG. The agency analysed understanding of female health codes across the UK and US to develop a new emotional positioning, while also keeping Clearblue's key brand values of accuracy and certainty.
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