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LONDON - Loss-making postal service Consignia is trying a novel way of saving money by filming the latest advertisement for its Special Delivery service in South Africa.
LONDON - The Royal Mail is going 3D for a Christmas poster campaign using the release of the second 'Lord of the Rings' movie to drive customers into Post Offices in the holiday period.
LONDON - Reuters, the troubled financial information company, has denied that Niall FitzGerald is to take over from Sir Christopher Hogg as its chairman, after reports over the weekend that Hogg was to leave to boost shareholder confidence in the company.
LONDON – Asking the question whether you've got a life, indigestion remedy Rennie launches a £4m television advertising campaign this week with a humorous campaign targeting a thirtysomething audience.
PARIS: French postal service La Poste has hired Vincent Relave as its new director of communications.
LONDON - Integrated communications agency Gyro has been appointed by storage specialist Hitachi Data Systems to develop a campaign to raise awareness of investing in storage, as an alternative to spending on server technology, to improve the performance of IT infrastructure.
LONDON - As world stock markets continue to trade at decreased levels, new research claims that effective marketing could push share prices up by as much as 25%.
NEW YORK - Avaya, the telephony software company, has named McCann-Erickson New York to handle its $30m (£19m) international advertising work.
LONDON - Consignia could be forced to refund its business customers 1% of their bill for every percentage point by which it fails to meet delivery targets, under new proposals by the postal watchdog.
NEW YORK - KPMG Consulting has unveiled its new name BearingPoint, which it is to back with a $40m (£25m) global advertising campaign.
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