31 Oct 2002
| by POPPY BRECH
Independent News Media is poised to hand its media planning and buying business for The Independent and Independent on Sunday to Media Planning Group (MPG). It has also been seeing presentations from several creative agencies, although it denies it is reviewing its creative account.
31 Oct 2002
| by MARK KLEINMAN and DANIEL ROGERS
Travelcare, the UK's largest independent chain of travel agents, has hired AMV Advance to promote it as the 'consumer's champion' at a time of dented public confidence in travel firms.
31 Oct 2002
| by TANIA MASON
The Advertising Standards Authority has ordered Procter Gamble not to claim its Pantene Pro-V shampoo and conditioner is 'the world's best hair care system' - because it tested them only on Caucasians.
31 Oct 2002
Huggies Adventure World, a double-decker bus, will promote the Kimberly-Clark nappies brand on a UK tour. Designed to provide a platform for the brand to meet with consumers, the bus will visit eight cities before the end of the year and then embark on a further 12-month programme from January. It will...
31 Oct 2002
Barclaycard is to focus on value for money for the first time in its advertising, after slashing its credit card interest rate last month.
31 Oct 2002
| by MARK KLEINMAN
The Department for Transport (DfT) has signed a deal to sponsor the Great Britain rugby league team in an effort to promote the government's anti drink-drive message to young men.
31 Oct 2002
| by DANIEL ROGERS and MARK KLEINMAN
Two of the UK's biggest advertisers have thrown their weight behind Media Smart, the industry initiative to stave off a ban on advertising to kids, which will launch in two weeks time.
31 Oct 2002
Warner Village Cinemas has hired former Radio Advertising Bureau marketing director Piers Skinner to oversee day-to-day marketing, freeing up sales and marketing director Sarah Kelly to focus on long-term brand strategy.
31 Oct 2002
| by POPPY BRECH
Channel 4 is to end its use of permanent poster holdings, as it faces increased competition from "copycat media strategies" by the BBC and ITV.
31 Oct 2002
Insight Investment Management, Halifax Bank of Scotland's recently rebranded asset management business, has appointed Joshua to handle its through-the-line account, worth more than £6m.