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A Very Public Offering is the story of the community site theglobe.com, written by one of its founders, Stephan Paternot, who, now at 26 and out of the business, is an industry vet.
Creative ideas and inspiration have always been the lifeblood of the advertising and marketing industries. But in a tough economic climate the value of the uniquely brilliant creative idea is inestimable. Presentation by Alan McWalter, Former Group Marketing Director, Marks and Spencer.
Creative ideas and inspiration have always been the lifeblood of the advertising and marketing industries. But in a tough economic climate the value of the uniquely brilliant creative idea is inestimable. Presentation by Simon Clift, President of Marketing, Unilever Home and Personal Care
Creative ideas and inspiration have always been the lifeblood of the advertising and marketing industries. But in a tough economic climate the value of the uniquely brilliant creative idea is inestimable.
This paper examines the challenges of Corporate social responsibility using the pharmaceutical and resource industries as examples. By N Craig Smith.
Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective and ineffective.
