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Finding the corporate default point

30 Oct 2002

It does not really matter what area of business you choose to be in, you will sooner or later come up against a branded company offering. That offering will, if things are being done properly, be focused, consistent and with diligent management, be totally predictable, writes Douglas Commaille .

The Demographic Shift - 6

29 Oct 2002

Disaster has struck and it's all Susan's fault. She has inadvertently revealed the truth about the new girlfriend, writes Gordon MacMillan .

Superbrands case studies: Kellogg's Corn Flakes

25 Oct 2002

Originally published in Consumer Superbrands Volume IV, May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.

The Demographic Shift - 5

22 Oct 2002

My mother calls me. She's been reading about the decline of male fertility at 35. As if leaving the 18-34 market wasn't enough to think about, writes Gordon MacMillan .

The Campaign Essay: Where does media go now?

17 Oct 2002

Media has come far in the past ten years but is in danger of being pigeonholed. However, Jonathan Durden thinks media could lead a new super-breed of strategic talent with investment in creativity.

The Demographic Shift - 4

15 Oct 2002

We need some new rules. This is what Johnny tells me as he relates the story of his personal demographic shock. It's big. Much bigger than screwdrivers, writes Gordon MacMillan .

Carlton/Granada: don't get too excited

11 Oct 2002

COMMENT - ITV companies Carlton and Granada are back in merger talks. But let's not get too excited, writes Campaign's media editor Ian Darby .

Work within a brand vision

10 Oct 2002

To keep employees productive, the whole company must embrace its values, writes Jennifer Hiscock .

The Demographic Shift - 3

08 Oct 2002

I've been trying to work out exactly when it happened. As, apart from music, I've pretty much confirmed that -- give or take, my tastes have frozen in time in the late 1990s, writes Gordon MacMillan .

Punch drunk?

08 Oct 2002

Alcoholic drinks marketers face more self regulation as the Portman Group has just revised its code of practice. But some aspects of the self regulation code may fail the reality test, argues brand marketing and legal guru Ardi Kolah .

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