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T in the Park hires Big Fish to hook sponsors

31 Oct 2002 | by Jennifer Whitehead,

LONDON - Events agency Big Fish is to handle sponsorship for the biggest music festival in Scotland, T in the Park, for 2003.

Drambuie returns to TV after a decade away

31 Oct 2002 | by Jennifer Whitehead,

LONDON - Drambuie will tell consumers to stay home and 'put tomorrow on ice' in a return to television advertising in the run-up to Christmas.

Barclaycard urges shoppers not to go mad

31 Oct 2002 | by Jennifer Whitehead,

LONDON - Shoppers will be warned not to go on mad shopping sprees because their interest rates have been reduced, in the latest advertising from Barclaycard.

DirecTV takeover faces Justice Department block

31 Oct 2002 | by Staff,

NEW YORK - The planned takeover of the US's biggest satellite TV provider DirecTV by its smaller rival EchoStar looks set to be scuppered, as reports emerge that the US Department of Justice will block the deal.

IBM kicks off $800m ad campaign with spoof creative

31 Oct 2002 | by Staff,

NEW YORK - IBM is to invest as much as $800m (£513m) in advertising over the next 12 months to promote what it calls its 'on-demand computing' initiative.

FHM and Sky link up for global 'hottest babe' search

31 Oct 2002 | by Claire Billings,

LONDON - Emap is taking its flagship lads magazine FHM on to TV screens around the world with a show about its quest to find the world's most attractive non-celebrity woman called 'FHM Bikini Heaven'.

Editorial coverage can be a powerful commercial edge

31 Oct 2002

There are very few remarkable things about the Motor Show ad. The fact that its central image is that shrivelled hag of a cliche, a woman in a bra (copy: 'The other way to your man's heart is down the M6'), is probably the least remarkable of them all, writes Claire Beale .

Tequila\Manchester gives Double Bubble direct push

31 Oct 2002 | by Jennifer Whitehead,

LONDON - Cussons is to back the launch of three new bathtime products from its Imperial Leather range with one of its biggest below-the-line campaigns to date, including DRTV ads and sampling through Tequila\Manchester.

Haagen-Dazs stars in Made for Movies campaign

30 Oct 2002 | by Jennifer Whitehead,

LONDON - Tubs of Haagen-Dazs will make their way into scenes from the films 'The Usual Suspects' and 'Home Alone' as part of its latest advertising to support a new marketing campaign for the ice cream brand.

DFGW ads for BBC's Freeview to break next week

30 Oct 2002 | by Jennifer Whitehead,

LONDON - Faces of BBC stars will transform into other stars' faces in the new £5m advertising campaign to promote the BBC Freeview television service, which launched today.

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