07 Oct 2002
| by Staff,
NEW YORK - Nintendo is to spend $140m (£89m) promoting video games for its GameCube console in the run-up to Christmas, with particular emphasis on games for older players.
07 Oct 2002
| by Claire Billings,
LONDON - IPC Media is continuing its communications shake-up with the appointment a head of consumer PR for its IPC Connect division, which is behind the women's titles Now and Woman's Own.
07 Oct 2002
| by Claire Billings,
LONDON - Sunday Times business editor Rory Godson is the latest national newspaper journalist to quit the newsroom for a high-salaried PR job in the City.
07 Oct 2002
| by Jennifer Whitehead,
LONDON - 'Quadrophenia' star Phil Daniels is the voice behind a new series of ads bemoaning the things that can happen if you forget to book a black cab and rely on hailing one in the street.
07 Oct 2002
| by Staff,
NEW YORK - Branding specialists Lambie-Nairn have created the new brand identity for Discovery Kids on NBC, which launched in the US on October 5 and will air every Saturday for three hours.
07 Oct 2002
| by Jennifer Whitehead,
LONDON - Bartle Bogle Hegarty has bought a minority stake in Dare Digital, the digital agency founded by former BBH co-managing director Mark Collier in June 2000.
07 Oct 2002
| by Jennifer Whitehead,
LONDON - The latest advertising for the self-proclaimed 'slag of all snacks' Pot Noodle will feature the one-time Wonderbra model Caprice with her long blonde locks shaved off.
LONDON – Carlton Communications has denied that its chief executive Gerry Murphy is to move to become chairman of DIY retailer Kingfisher.
07 Oct 2002
| by Staff,
LONDON - The Guardian has followed its broadsheet rivals, led by the Daily Telegraph and The Independent, and increased its cover price by 5p to 55p.
07 Oct 2002
| by Claire Billings,
LONDON - BSkyB is poised to launch a new general entertainment pay-TV channel, ahead of the entertainment offering it is developing for the free-to-air digital terrestrial platform Freeview that the broadcaster is backing alongside the BBC and Crown Castle.