LONDON - The Daily Mirror will never catch up with The Sun no matter how often it reinvents itself, David Yelland, editor of the UK's biggest selling tabloid, has claimed.
LONDON - The government is enlisting the help of parking meters and car park tickets as part of a £5m advertising campaign warning drivers to be vigilant in order to prevent car crime.
HONG KONG - Initiative Media has opened its office in Taipei after winning Unilever's Taiwan business earlier this year.
LONDON - Nearly three-quarters of UK marketing managers expect the UK to have joined the euro by 2005, with 47% saying that it would benefit their business if the country were to join the single currency, according to an IPA survey.
We need some new rules. This is what Johnny tells me as he relates the story of his personal demographic shock. It's big. Much bigger than screwdrivers, writes Gordon MacMillan .
LONDON - Marketing budgets have been cut once again after falling sales, deteriorating profits and the uncertain economic climate, according to the latest Bellwether Report on the state of the advertising industry.
LONDON - The BBC is understood to be ready to pay up to £175m to win back the rights to Formula 1 motor racing when ITV's contract expires at the end of the 2004 season.
LONDON - The D'Arcy advertising network is to be dissolved after the takeover of Bcom3 by Publicis Groupe, with the US operations of D'Arcy to be integrated into Publicis USA.
LONDON - In its first move since the news of the ITV merger, Granada has signalled its intention to take over Irish commercial broadcaster TV3, which could signal Carlton-Granada's intention to buy up the remaining parts of ITV.
NEW YORK - DirecTV owner Hughes Electronics is making overtures to Rupert Murdoch's News Corporation to buy its troubled satellite TV operation DirecTV Latin America.
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