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Youth Perspectives 7: Case Study; Virgin Mobile

26 Sep 2002 | by Joanna Gilfroy

This annual conference provided key insights into the ever changing market of 18-26 year olds, giving a real sense of the essence of today's youth. Case study by Joanna Gilfroy, Consumer Proposition Manager, Virgin Mobile

Youth Perspective 7: SMS Marketing

26 Sep 2002 | by Anne de Kerckhove

Presentation discussing the strategies behind alcohol marketing to this age group through the most personal of possessions, youth's mobile phones. By Anne de Kerchkhove, 12snap UK.

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