18 Dec 2002
| by Claire Billings,
LONDON - Marketing expenditure in the UK is set to grow faster than in the US, Germany and France in 2003, while Japan will be the only major market to continue to decline, according to a study from advertising group Havas and the London Business School.
18 Dec 2002
| by Staff,
LONDON - Parker Baines, the UK creative services catalogue specialist, has appointed Jason Read from Freemans as creative director to drive forward the strength of the company's creative offering.
03 Dec 2002
| by Jennifer Whitehead,
LONDON - Parcelforce Worldwide has retained its multimillion-pound contract to deliver European parcels across the UK, after a tendering process against six other UK parcel operators.
03 Dec 2002
| by Claire Billings,
LONDON - Direct mail continues to be one of the most popular ways of reaching consumers and businesses as spending on the medium rose 8.5% in the July to September period, according to recent figures from the Direct Mail Information Service.
25 Nov 2002
| by Jennifer Whitehead,
LONDON - Royal Mail is following its 'Lord of the Rings: The Two Towers' campaign with email activity to drive traffic to its promotional website, where customers can view a trailer for the film.
22 Nov 2002
| by Claire Billings,
LONDON - The Britannia Music Company has denied that it has decided the fate of its £12m media business, although incumbent Carat has been knocked out of the race.
12 Nov 2002
| by Claire Billings,
LONDON - Parcelforce is being blamed for causing a delay in the delivery of mail order goods that could lead to shoppers not receiving gifts ordered from catalogues or over the internet in time for Christmas.
05 Nov 2002
| by Michael Byrne,
LONDON - Waterford Wedgwood, the luxury crystal and ceramics company, has bought Irish mail order houses Cash's and Shannon for €22m (£14m).
20 Aug 2002
| by James Mansfield,
LONDON - The people of Tunbridge Wells, long held by popular myth to be among the most enthusiastic writers of letters to newspapers, are also the most likely to opt out of telemarketing lists.
12 Aug 2002
| by Joe Gill,
LONDON - Mail-order fashion house Together has appointed Grey Worldwide London to handle the £3m global launch of a new clothing range catalogue.