Gillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand relationships.
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Zenith to handle pan-European media for John Frieda
19 Dec 2002 | by Jennifer Whitehead,
LONDON - Haircare brand John Frieda has named Zenith Optimedia as its sole European media planning and buying agency, following its acquisition by Kao in August 2002.
ADWATCH: Imperial Leather targets women with dream sequence ad
19 Dec 2002 | by JANE BAINBRIDGE
Cussons' best known brand sheds its masculine image for its Bathtime bubble bath range.
Unilever brands to carry revamped corporate ID
18 Dec 2002 | by Ravi Chandiramani,
LONDON - Unilever is to revamp its corporate logo and feature it on all its major products next year, in an all-out global attempt to position the Unilever name as secure and responsible in consumers' minds.
Optimedia moves chunk of outdoor spend to Meridian
13 Dec 2002 | by IAN DARBY
Zenith Optimedia Group is moving a large chunk of its clients' estimated £15 million outdoor spend into the poster specialist Meridian Outdoor.
BRANDING: Clinomyn set to launch Advanced oral care range
12 Dec 2002
Clinomyn, the toothpaste aimed at smokers, is extending its range into a number of new oral care products as part of its strategy to tackle a variety of staining problems.
BRANDING BRIEFS: Wilkinson Sword launches Man Utd grooming set
12 Dec 2002
Wilkinson Sword has launched a Manchester United-branded grooming gift set to reinforce its position as the club's official grooming partner. The set will be promoted in a ten-second TV ad by J Walter Thompson, which is based on the theme of 'razor sharp skills'.
Colgate-Palmolive in row over £5m ITV adspend
11 Dec 2002 | by Poppy Brech,
LONDON - Colgate-Palmolive is threatening to pull its £5m adspend off ITV next year as ITV sales houses face a tough round of negotiations, with up to 60% of ad deals up for renewal.
Health market shaken up by second spa launch
09 Dec 2002 | by Jennifer Whitehead,
LONDON - A new consumer magazine for fans of beauty spas called Spa Life is to hit newsstands across the UK in January, giving the niche sector its second title.
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